ROCANI
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Fin-Erth approached us to create their visual identity and website for a community and awards platform celebrating women in tech who get s*** done.

They asked us to go beyond the typical colorful style, and create a visual identity rooted in our core: elegant and cinematic.

    Starting with no existing foundation, we built a distinct brand identity from the ground up. Bold yet refined, modern yet timeless — the design language reflects Fin-Erth’s ambition while honoring the community it celebrates.

    This direction came to life through a story-driven website and has since informed other touchpoints, from conference environments to physical applications, extending Fin-Erth’s presence beyond the digital.

    Fin-Erth visual direction in situ at a conference by ROCANI

      The outcome is a cinematic brand universe anchored by a storytelling website. For Fin-Erth, this identity sets the stage for growth — empowering a platform that celebrates women shaping innovation and impact in tech with clarity, elegance, and vision.

      • Creative Director Romano Casellini
      • Art Director Alberto Zampano
      • Fullstack Developer Miqueas Aguilar
      KUYA
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