Fin-Erth approached us to create a visual identity and website design for a community and awards platform celebrating women who are leading the climate revolution from within.
They asked us to go beyond the familiar visual language of the industry — to build an identity that felt cinematic, intelligent, and lasting.
For us, the challenge was to design an immersive brand experience that could honor a powerful community while giving the platform a confident, timeless presence. Through a digital brand world and motion design, we set out to craft a visual language that expresses strength through clarity and purpose.
With no existing foundation, we built the brand from the ground up.
The creative direction established a balance between strength and subtlety — bold in form, refined in tone. The identity uses minimal color, cinematic typography, and motion design to create an atmosphere of focus and intent.
This direction extended into the UI design and interactive web experience, resulting in a story-driven digital experience where design and narrative move together. Every interaction was crafted to feel deliberate, emphasizing elegance over noise.
The identity has since expanded beyond the web into physical applications and conference environments, forming a consistent visual narrative system that scales across both digital and spatial contexts — a reflection of immersive storytelling through design.
The outcome is a cinematic brand identity anchored by a storytelling website.
For Fin-Erth, this new design language set the stage for growth — empowering a platform that celebrates women making a difference in climate with clarity, elegance, and purpose.
Through digital experience design and creative technology, we helped define not just how Fin-Erth looks, but how it moves — composed, grounded, and alive in its own rhythm.
For related projects where storytelling and motion become the foundation of brand identity, explore Viva La Labia and Katana.
- Creative Director Romano Casellini
- Art Director Alberto Zampano
- Fullstack Developer Miqueas Aguilar