- FWA Site of the Day
- Motion Design Award Honorable Mention
During the 2024 UEFA Euro Cup, Highsnobiety and Coca-Cola joined forces to create a football-inspired streetwear collection that celebrated the culture of the game — the chants, the color, the shared rituals that make strangers feel like part of the same story.
We were invited as the creative technology studio to carry that atmosphere into the digital world. The goal was to turn the collection into something people could experience, not just wear: an AR-activated journey where design, play, and emotion came together.
Through immersive web design, 3D motion design, and augmented reality, we connected fashion and football in a new way, blending movement, story, and digital innovation into one space.
Our creative direction took cues from Berlin’s Olympia Stadium, a place that holds both history and intensity.
We built a layered AR experience over a 3D football field, revealing seven floating lucky charms modeled with a Jeff Koons–inspired chrome texture in Coca-Cola red. Each animation unfolded like a small ritual, combining 3D design and real-world interaction in a way that felt tactile and immediate.
To expand the experience, we created an interactive storytelling website that paired campaign visuals with new animated sequences. The digital lookbook linked each garment to its virtual reflection, inviting fans to explore the collection as if stepping through a mirror.
The project evolved into a fully AR-activated experience that lived in people’s hands. Each scan revealed a new moment of play — a digital layer that turned clothing into connection.
By uniting 3D animation, motion design, and immersive storytelling, the collaboration reimagined how fashion, sport, and technology can share the same emotional space.
This collaboration showed how design can move beyond campaigns and enter daily life. The experience unfolded in the rhythm of real moments — on the street, at a match, in between.
It also marked a broader shift in digital experience design: a move from broadcast to participation. Working with Highsnobiety and Coca-Cola reinforced our belief that technology feels most human when it lets people shape the story for themselves.
For related projects exploring interactivity, motion, and immersive participation, explore Logistics Unpacked, Outreach, and Viva La Labia.
- Creative Director Romano Casellini
- Art Director Alberto Zampano
- Creative Technologist Eduard Fossas
- 3D Artist Nicholas Ellis Brown
- Sound Designer Alberto Zampano
- Producer Érada Svetlana
- Client Highsnobiety