Highsnobiety x Coke

Case Study

Augmented Reality Digital Fashion

  • FWA Site of the Day

The Brief

Creative Direction Creative Technology 3D Design Sound Design

This summer, as the 2024 Euro Cup electrified football fans across Europe, Highsnobiety and Coke launched a football-inspired streetwear collection dedicated to "The Ritual Cup" and Lucky Charms.

Joining forces with the two powerhouses, we supercharged the merch with a next-level augmented reality experience.

Creative Direction

Inspired by Berlin’s Olympia Stadium, we designed a multi-layered portal set against an animated football field backdrop, which opens to reveal the seven lucky charms floating in space. Each charm is modeled in a Jeff Koons-inspired chromatic texture in classic Coke red, reflecting the real-world environment.

To further enhance the augmented reality experience, we integrated an interactive lookbook, repurposing existing assets and creating an exclusive connection that leaves a lasting memory for merch owners. The result is a visually striking and immersive experience that leaves a lasting impression on all who interact with it.

Credits
  • Creative Director Romano Casellini
  • Art Director Alberto Zampano
  • Creative Technologist Eduard Fossas
  • 3D Artist Nicholas Ellis Brown
  • Sound Designer Alberto Zampano
  • Producer Érada Svetlana
  • Client Highsnobiety
Quantum 25
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