Highsnobiety x Coke

  • FWA Site of the Day

Creative Direction Creative Technology 3D Design Sound Design

This summer, as the 2024 Euro Cup electrified football fans across Europe, Highsnobiety and Coke launched a football-inspired streetwear collection dedicated to "The Ritual Cup" and Lucky Charms.

Joining forces with the two powerhouses, we supercharged the merch with a next-level augmented reality experience.

Inspired by Berlin’s Olympia Stadium, we designed a multi-layered portal set against an animated football field backdrop, which opens to reveal the seven lucky charms floating in space. Each charm is modeled in a Jeff Koons-inspired chromatic texture in classic Coke red, reflecting the real-world environment.

To further enhance the augmented reality experience, we integrated an interactive lookbook, repurposing existing assets and creating an exclusive connection that leaves a lasting memory for merch owners. The result is a visually striking and immersive experience that leaves a lasting impression on all who interact with it.

  • Creative Director Romano Casellini
  • Art Director Alberto Zampano
  • Creative Technologist Eduard Fossas
  • 3D Artist Nicholas Ellis Brown
  • Sound Designer Alberto Zampano
  • Producer Érada Svetlana
  • Client Highsnobiety
Quantum 25