- FWA Site of the Day
This summer, as the 2024 Euro Cup electrified football fans across Europe, Highsnobiety and Coca-Cola launched a football-inspired streetwear collection celebrating “The Ritual Cup” and Lucky Charms.
Joining forces with these two powerhouses as the creative studio, we supercharged the collection with a next-level augmented reality experience and immersive 3D animation.
Inspired by Berlin’s Olympia Stadium, we designed a multi-layered augmented reality portal set against an animated 3D football field backdrop, opening to reveal seven lucky charms floating in space. Each charm is modeled with a Jeff Koons-inspired chromatic texture in classic Coke red, seamlessly blending 3D animation with the real-world environment.
To further enhance the interactive digital experience, we integrated an immersive lookbook, repurposing existing assets and creating an exclusive connection that leaves a lasting memory for merch owners. The result is a visually striking and immersive brand experience that showcases the power of creative technology.
The result is an immersive augmented reality experience that brought the UEFA Cup streetwear collection to life in a distinctive, interactive way. As a creative studio, we blended 3D animation, motion design, and storytelling to create a memorable brand activation that bridges fashion and technology.
The experience engaged users beyond traditional campaigns, reinforcing Highsnobiety and Coca-Cola’s commitment to innovation and cultural relevance.
- Creative Director Romano Casellini
- Art Director Alberto Zampano
- Creative Technologist Eduard Fossas
- 3D Artist Nicholas Ellis Brown
- Sound Designer Alberto Zampano
- Producer Érada Svetlana
- Client Highsnobiety