Highsnobiety x Coke
- FWA Site of the Day
This summer, as the 2024 Euro Cup electrified football fans across Europe, Highsnobiety and Coke launched a football-inspired streetwear collection dedicated to "The Ritual Cup" and Lucky Charms.
Joining forces with the two powerhouses, we supercharged the merch with a next-level augmented reality experience.
Inspired by Berlin’s Olympia Stadium, we designed a multi-layered portal set against an animated football field backdrop, which opens to reveal the seven lucky charms floating in space. Each charm is modeled in a Jeff Koons-inspired chromatic texture in classic Coke red, reflecting the real-world environment.
To further enhance the augmented reality experience, we integrated an interactive lookbook, repurposing existing assets and creating an exclusive connection that leaves a lasting memory for merch owners. The result is a visually striking and immersive experience that leaves a lasting impression on all who interact with it.
- Creative Director Romano Casellini
- Art Director Alberto Zampano
- Creative Technologist Eduard Fossas
- 3D Artist Nicholas Ellis Brown
- Sound Designer Alberto Zampano
- Producer Érada Svetlana
- Client Highsnobiety