project
Highsnobiety x Coca-Cola AR
Highsnobiety and Coca-Cola launched a football-inspired streetwear collection for UEFA Euro 2024. We joined the team to create an augmented reality fashion experience that brought it to life.
Taking cues from Berlin's Olympia Stadium, we built a layered AR portal using textures drawn from the stadium itself, revealing seven floating lucky charms rendered in chromatic, reflective Coca-Cola red.
We embedded an interactive digital lookbook alongside it, with each garment linking to its virtual reflection.
Each scan revealed a new moment of play. A digital layer that turned clothing into a connection. The project shows what augmented reality marketing can be when culture, craft, and technology align.