000
%

ICON x Khaby Lame

Khaby Lame became a cultural icon without ever saying a word. For his ICON Magazine interview, we translated that presence into an immersive web design experience.

We started from a simple idea: if Khaby's language is movement, the page itself should move. Built with WebGL, users rotate through a spine of scenes — videos of Khaby responding to every scroll, tilt, and gesture.

The result is an immersive digital experience that feels alive. You move through his story — a quiet, intuitive space where expression replaces explanation.

Awards
  • Awwwards Site of the Day
  • FWA Site of the Day
  • Lovie Shortlisted
Credits
  • Creative Development Romano Casellini
  • ICON Digital Sara Kruger
  • Creative Direction Dirk König
  • Art Direction Lisa Maria Fessl
  • Sound Design Lina Dörsam
  • Client ICON Magazine