Khaby Lame has become a cultural icon without ever saying a word. His language is motion and expression — simple, universal, and instantly understood, earning him a place among the great storytellers of digital culture.
For his collaboration with ICON Magazine, we built an experience where one icon meets another: Khaby inside Rome’s Colosseum. The setting feels both playful and monumental, a dialogue between history and the digital present.
Through motion design, sound, and 3D interaction, the project reimagines what an editorial can be — an immersive digital experience that turns Khaby’s expressive calm into a space you can move through.
We started from a simple idea: if Khaby’s language is movement, the page itself should move.
Our team designed an interactive web experience built with WebGL, letting users scroll through scenes that respond to his gestures. Every tilt, pause, and nod translated into a change of rhythm — motion as punctuation.
The design was stripped of distraction. Neutral colors, balanced motion, and soft transitions kept the focus on him. Through interactive web design and creative technology, we turned a static feature into a digital stage, letting Khaby’s expressions carry the entire narrative — an example of immersive storytelling website design at its most refined.
The immersive web design experience invited users to explore an editorial that felt alive. Instead of reading about Khaby, they moved through his story — a quiet, intuitive space that echoed his gestures and tone.
The project became a new template for interactive brand storytelling, showing how minimalism and play can coexist within digital innovation design.
Projects like this one remind us that storytelling is evolving faster than format. The way people experience culture has shifted from looking to entering — from consuming to moving through it.
This collaboration with ICON Magazine showed how digital experience design can carry emotion and narrative without losing the intimacy of traditional media.
For us, it also reaffirmed the value of creative partnerships built on curiosity and trust. Every collaborator who steps into these projects — whether a cultural figure or a brand — shares the same drive to experiment, to rethink how ideas can live in space and time.
Our role is to give form to that ambition. Through digital experience design, we turn vision into something you can feel, move through, and remember.
For related projects that merge culture, motion, and immersive storytelling, explore Viva La Labia, CLEO, and Outreach.
- Creative Development Romano Casellini
- ICON Digital Sara Kruger
- Creative Direction Dirk König
- Art Direction Lisa Maria Fessl
- Sound Design Lina Dörsam
- Client ICON Magazine