Some stories begin on Earth; others arrive from somewhere unknown. Outreach took inspiration from ‘Oumuamua, the first interstellar visitor, to build a digital experience where storytelling and science meet in motion.
Created through a collaboration between our creative technology studio, a partner design team, and a journalist, the project blends science, storytelling, and design into a single immersive storytelling website.
The goal was to craft an interactive 3D website that invites users to explore the mysteries of our universe through interactive storytelling, WebGL technology, and 3D motion design — turning scientific theory into a journey of discovery and imagination.
Our narrative drew from the ideas of a Harvard astrophysicist who proposed five possible origins for ‘Oumuamua — from an asteroid or comet to more speculative possibilities like a frozen gas cloud or an alien artifact.
We translated those theories into five interactive worlds, each one accessible through 3D design and micro-interactions that revealed layers of story and possibility. Rather than simply explain, the experience invited users to drift, question, and draw their own connections — science unfolding through play, guided by curiosity. It became a labour of love, where technology met wonder and design became a way to explore the unknown.
Through WebGL-powered environments, responsive animation, and tactile sound, users could explore each theory as if navigating space itself — an immersive storytelling approach that made science feel alive, sensory, and personal.
The result is an interactive web experience that transforms scientific speculation into play. Users move through space, unlocking fragments of information and visualizing what could have been — engaging curiosity in a way that textbooks cannot.
As a creative technology studio, we saw Outreach as an opportunity to push digital experience design into the realm of learning and exploration. It became a benchmark for how art, science, and design can intersect — a space where curiosity becomes interaction and discovery becomes design.
Working on Outreach reminded us that exploration is part of design itself. Some projects expand what we can do; others remind us why we do it.
This one did both. It let us look outward, to the edges of science and story, and inward, to the mindset that keeps us moving forward.
For us, Outreach captured something essential about the studio — an ongoing pursuit to cross digital frontiers with the same curiosity that drives discovery in any other field.
For related projects that explore movement, meaning, and emotion through digital craft, see Viva La Labia and Khaby Lame.
- Technical Director Romano Casellini
- Creative Technologist Miqueas Aguilar
- Creative Technologist Eduard Fossas
- Frontend Developer Xavier Molina
- Creative Director Malte Gruhl | Studio Gruhl
- Design Director Stefan Wetterstrand | Studio Gruhl
- Author Jana Janika Back
- Translation Todd Dennie
- Music Rapha Campos