ROCANI

  • Lovie Best Narrative Experience
  • Awwwards Site of the Day
  • FWA Site of the Day

    Outreach is a unique explorative experience inspired by the true events surrounding ‘Oumuamua, the first interstellar object ever observed by humankind.

    This immersive digital project was brought to life through a partnership between our creative studio, a befriended design team, and a journalist. Together, we embarked on an interactive journey to unravel the mysteries of this unprecedented celestial visitor, blending science, storytelling, WebGL technology, and 3D animation into an engaging experience.

      Our narrative was inspired by the theories presented in a book by a Harvard astrophysicist, which speculated on five possible origins of ‘Oumuamua—from a simple asteroid or comet to more exotic ideas like an ice block, a gas cloud, or even an alien artifact.

      The challenge lay in presenting these complex scientific concepts in an engaging, accessible way that invites users to explore and interact with the content. As a creative studio, our goal was to craft an immersive digital experience that not only informs but also captivates the imagination, encouraging users to ponder the vast possibilities of our universe.

        Embracing a dynamic blend of storytelling and interactive 3D design, we transformed the speculative origins of ‘Oumuamua into an engaging digital narrative. At the heart of our approach were interactive 3D models—from natural cosmic bodies to an alien artifact—allowing users to explore scientific theories through hands-on discovery.

        These detailed WebGL-powered models, combined with distinctive visuals and micro-interactions, mirrored the awe-inspiring vastness of space and turned the exploration of ‘Oumuamua’s mysteries into a captivating immersive experience. As a creative studio, our commitment to innovation and storytelling ensured that Outreach not only captured users’ imaginations but also invited them to explore the boundless possibilities of our universe.

          The Outreach project is a prime example of what unrestricted collaboration and creative freedom can achieve. With no client constraints and no limits to our imagination, everyone involved pushed the boundaries of their expertise to create a truly unique immersive experience.

          Captivating audiences with its innovative approach, the project set a new benchmark for interactive storytelling and inspired future creators and educators. As a digital studio, we demonstrated how art, science, and technology can merge into meaningful, engaging content. Outreach has laid the groundwork for future projects that enlighten, entertain, and inspire through collaborative creativity and digital innovation.

          • Technical Director Romano Casellini
          • Creative Technologist Miqueas Aguilar
          • Creative Technologist Eduard Fossas
          • Frontend Developer Xavier Molina
          • Creative Director Malte Gruhl | Studio Gruhl
          • Design Director Stefan Wetterstrand | Studio Gruhl
          • Author Jana Janika Back
          • Translation Todd Dennie
          • Music Rapha Campos
          SOPHON
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