Quantum, which has been shaping Hamburg’s real-estate landscape for 25 years, approached us to create a distinctive anniversary video. Tasked with crafting something beyond the conventional, we envisioned a bold, fluid 3D animation with chromatic textures that reflected Quantum’s pioneering spirit and commitment to innovation.
We set out to transform static property photographs into motion that feels alive, built on digital experience design and interactive storytelling. The aim was to celebrate legacy through immersive digital storytelling, turning architecture into movement and brand into emotion.
We introduced a visual metaphor: melting metal as an analogue for time, transformation, and legacy. Turning still images of buildings into flowing forms brought a sense of life where there had been only structure.
With only historic property shots to work from, we created something cinematic and unexpected—bold yet elegant. The visual direction extended beyond film, designed to live across posters, outdoor boards, and digital installations, expanding the brand’s presence through design and motion.
Our concept used fluid dynamics and 3D animation to symbolise Quantum’s evolution. Through 3D design, motion graphics, and bespoke sound, we sculpted a visual language for a company that develops vibrant neighbourhoods and modern headquarters across Germany, merging brand storytelling through design with architectural precision.
The finished film became a visually striking immersive digital experience that exceeded expectations. As a creative technology studio, we established a visual direction adaptable across digital and print media, showcasing the company’s ongoing commitment to digital innovation and architectural excellence.
By combining branding, motion, and narrative, the work became more than an anniversary piece—it became part of Quantum’s language of growth, value, and forward-looking design.
Working with Quantum reminded us how design can give movement to legacy. What began as a celebration became a chapter in their story of growth, adaptation, and modern urban development.
For ROCANI, the project reaffirmed our belief in how digital experience design can elevate traditional industries. When creative technology meets architecture and branding, the result is not just a video but a space that carries meaning, rhythm, and identity.
For related projects exploring cinematic storytelling and precision in corporate design, see our work for Platoon Aviation, and iF Design Award.
- Creative Director Romano Casellini
- Co-Creative Director Érada Svetlana
- CGI Artist Nicolas Ellis Brown
- Motion & Sound Design Alberto Zampano
- Client Quantum AG