In a bold celebration of artistry and craftsmanship, artist Murray Gaylard partnered with jewellery house Georg Hornemann to create a collection that honors femininity and embraces self-expression. We were entrusted with bringing this daring collaboration to life, transforming their story into an immersive digital experience designed to captivate, engage, and elevate the brand’s message beyond the ordinary.
Our mission was to craft an unforgettable interactive website that seamlessly blends art, storytelling, and cutting-edge WebGL technology, pushing the boundaries of what a digital showcase for luxury jewellery can be.
Inspired by Murray Gaylard’s analog artistry, we transformed his handcrafted approach into an immersive digital experience. Drawing on classic art forms, with The Birth of Venus inspiring organic shell motifs, we crafted each section like a theatrical stage.
Soft, watercolor-inspired backgrounds brought a dreamlike quality to the interactive website, blending storytelling, WebGL, and luxury jewellery design into a gallery-like digital space.
The result is an immersive digital experience that redefines how luxury jewellery can be presented online. Combining bespoke branding, interactive storytelling, and WebGL-powered animations, the website feels like a curated gallery—elegant, intimate, and rich with artistic detail.
This distinctive approach elevates the collection beyond a traditional catalogue, creating a memorable digital showcase that invites visitors to explore and connect with the craftsmanship behind each piece.
- Creative Director Romano Casellini
- Art Director Alberto Zampano
- 3D Artist Nicholas Ellis Brown
- Creative Technologist Eduard Fossas
- Creative Technologist Miqueas Aguilar
- Sound Designer Alberto Zampano