project
Viva La Labia
Viva La Labia is Murray Gaylard's unique jewellery collection, celebrating womanhood and self-expression. We created the visual identity and a high-end website design that bridges his analogue artistry with immersive storytelling.
Inspired by Murray's handcrafted techniques, we built a sensual brand identity and digital stage that reflects the delicacy of his craft. Soft watercolour backgrounds and organic shells recall The Birth of Venus. Rising slowly from ripples of light, revealing form, texture, and story through motion.
Viva La Labia is an immersive brand experience unfolding like a theatre play. Sculptural and driven by story, where analogue artistry and digital design collide with purpose.