project
Viva La Labia
Viva La Labia is Murray Gaylard's unique jewellery collection, celebrating womanhood and self-expression. We created the visual identity and a story-driven immersive website.
Inspired by Murray's handcrafted techniques, we built a sensual brand identity and digital stage that reflects his analogue artistry. Soft watercolour backgrounds and organic shells recall The Birth of Venus — rising slowly from ripples of light, revealing form, texture, and story through motion.
Viva La Labia is a luxury jewellery website unfolding like a theatre play. Sculptural and driven by story, where analogue artistry and digital design collide with purpose.