In a bold celebration of artistry and craftsmanship, artist Murray Gaylard partnered with jewelry house Georg Hornemann to create a collection that celebrates femininity and embraces self-expression. We were entrusted with bringing this daring collaboration to life and transforming their story into an immersive digital journey—one that would captivate, engage, and elevate the brand’s message beyond the ordinary.
Our mission was to craft an unforgettable online experience that seamlessly blends art, storytelling, and cutting-edge technology, pushing the boundaries of what a digital showcase can be.
Inspired by Murray Gaylard’s analog artistry, we translated his handcrafted approach into a digital experience that feels both bespoke and intimate. The creative vision drew on classic art forms, with The Birth of Venus inspiring the organic shell motifs woven throughout the design.
Each section was crafted like a theatrical stage, unfolding in story-like scenes. To avoid overly digital or hyper-realistic elements, we opted for soft, watercolor backgrounds that evoke a dreamlike quality, bringing a gentle, analog touch to the experience. This approach pushed beyond traditional jewelry showcases, blending artful storytelling with interactive elements to create a gallery-like digital space where art and craftsmanship seamlessly merge.
- Creative Director Romano Casellini
- Art Director Alberto Zampano
- 3D Artist Nicholas Ellis Brown
- Creative Technologist Eduard Fossas
- Creative Technologist Miqueas Aguilar
- Sound Designer Alberto Zampano