On June 2, ROCANI, a creative studio working with immersive digital experiences, took part in LE BOOK’s CONNECTIONS event in Berlin, a gathering of creatives, producers, and agencies across design, film, photography, and production. It was our first time attending, and we kept things simple. No booth build. No big screens. Just two laptops, a WebAR project, and a chance to share what we’ve been working on.
We showed two pieces. One was a WebAR fashion experience for Coca-Cola and Highsnobiety — an interactive lookbook where each garment opened into its own digital space. We didn’t have monitors or mounted screens, just a single phone passed from person to person. And still, people kept coming. They stayed, explored, asked questions, drawn in by how fashion could unfold into something layered and alive.
The other was Viva La Labia, a slower, more intimate digital experience that invited people in quietly. A piece we love for the way it lets high-end fashion feel sensual and deliberate. Both sat side by side on a table. Two laptops. Two different energies. One shared idea: interaction that moves.
What stood out wasn’t the setup, but the response. Seeing people engage with the work in real time, watching their reactions, hearing their questions, brought us back to something simple: good interaction speaks for itself.
Find out more about Viva La Labia, and Coca Cola x Highsnobiety
