Platoon Aviation approached us with a clear need: a standout interactive website in the competitive world of private aviation.
A deep dive into the field revealed what was missing — the sophistication and storytelling expected in the world of luxury digital experiences. Our mission was to elevate the brand beyond functionality, shaping a digital experience design that reflects the artistry, precision, and emotion that define modern high-end travel.
For us, it was an opportunity to merge brand strategy, immersive web design, and creative technology into a vision of aviation that feels as crafted as the journeys themselves — a true example of interactive brand storytelling in motion.
In collaboration with Studio Gruhl, we developed a creative direction that positioned Platoon Aviation closer to the language of fashion than aviation. The reference points were deliberate — cinematic minimalism, refined texture, and light as material.
While Studio Gruhl led the visual identity and 3D design, our team focused on brand storytelling through design and interactive web design, ensuring the digital experience embodied the same quiet confidence found in luxury objects.
The website became an immersive storytelling website — a scroll-driven interactive web experience where each transition feels art-directed. 3D motion design for web, typography, and light work together to guide users through a world where creative technology and interactive storytelling coexist seamlessly.
The result is an immersive digital experience that redefines how private aviation is presented online. The site blends 3D motion design, interactive storytelling, and a tactile visual system to evoke a sense of timeless elegance.
For Platoon Aviation, the transformation positioned the brand not only as a service provider but as a curator of experience — setting a new benchmark for brand transformation and engagement through design in the aviation sector.
Platoon Aviation reminded us that luxury isn’t about excess — it’s about precision, restraint, and atmosphere.
Every detail, from typography to motion timing, carried the same discipline that defines the best brands.
For us, it became a lesson in subtlety: how digital experience design can feel physical, how creative technology can capture emotion, and how storytelling through design can make sophistication visible.
For related projects highlighting ROCANI’s approach to cinematic precision and large-scale motion storytelling, explore our work with Katana, Viva La Labia, and iF Design Award.
- Creative Development Romano Casellini
- Frontend Development Xavier Molina
- Creative Direction Malte Gruhl | Studio Gruhl
- UI Design Klara Michalska | Studio Gruhl
- 3D Artist Julien Pietri | Third Hand